I'm AJ. Part-time athlete, SEO guy, full-time copywriter. I help brands get found and sound good once they are.

For the last three years, I've written for US-based companies, including a restaurant I'll probably never visit, and agents I'll never meet in person. Did it all from my desk in the Philippines.

When I'm not writing, I'm at the gym, on a trail, or making a fool of myself on inline skates. Professionally, I make brands stand up and stand out.

Every brand has a story. The question is... who's telling yours?

Companies I've worked with:

Here's a look at some of the work I've done over the past few years.

Contact Me

My inbox is always open. You can contact me with the contact form here or with the details below:

Email: arjonesteban@gmail.com

Recent Articles

13 Best Tech Gifts for Real Estate Agents

Technology helps real estate agents streamline their operations and, most importantly, close those deals faster. From smart home tours to AI-driven market analysis, tech tools are transforming how agents work, making everything from communication to property management a breeze.


Whether you’re an agent or a client, these are the best tech gifts for real estate agents that’ll improve their work efficiency and productivity!


For this blog post, we have curated an electrifying list of tech gad...

Delicious Open House Food Ideas for Real Estate Agents

When hosting an open house, it’s essential to make potential buyers and guests feel welcomed and comfortable. This comfort allows them to visualize themselves living in the space, making them more likely to consider purchasing the property. A welcoming environment not only revolves around the aesthetics of the home but also the ambiance you create. This ambiance is influenced by various factors: lighting, scent, temperature, music, and, of course, refreshments.


Many potential buyers will be v...

How to Repurpose TikTok Content Without Starting Over

With TikTok facing uncertainty and potential restrictions, relying on a single platform for content is a risky move. But here’s the good news, you don’t have to start from scratch. Your TikTok videos can (and should) work for you across multiple platforms, reaching new audiences, increasing longevity, and maximizing engagement.


With a few strategic tweaks, you can transform a single TikTok into Instagram Reels, YouTube Shorts, LinkedIn posts, Pinterest Pins, and more, each optimized for the p...

Kickstart Your Real Estate Reels with These 15 Content Ideas

With a staggering 97% of prospective homebuyers beginning their search for properties online, the urgency for real estate agents to revolutionize their online presence through short-form media like real estate reels has never been greater.


Embracing this bite-size video format enables effective audience engagement by providing valuable information and insights in a compelling format, building trust, and forming lasting connections with your audience in the dynamic real estate landscape.


In...

The Complete New Real Estate Agent Checklist You Need (2023)

The world of real estate is both exhilarating and demanding, especially for those just starting their journey as a new real estate agent. You’re diving into a competitive arena filled with seasoned real estate professionals, complex real estate transactions, and clients with high expectations. But with the help of our new real estate agent checklist, you can navigate these challenges with the proper roadmap and carve out a successful niche!


Thousands are drawn to the real estate world yearly,...

How to Get Clients in Real Estate

Clients are the lifeblood of any successful venture. They’re more than just the revenue stream; they represent the trust, credibility, and reputation of an agent or agency. Whether you’re brokering million-dollar mansions or retro suburban homes, every client interaction shapes the trajectory of your business. 


More importantly, clients provide referrals, testimonials, and repeat business, which serve as the pillars of growth in the real estate industry; after all, even the most beautiful pro...